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The New Frontier for TV Impact Measurement

Hear from Lauren Dickey, Director at Inscape Data, and JP Pereira, Chief Client Officer at Conversion Logic, as they discuss the advantages of ACR (Automatic Content Recognition) television data versus panel and set-top box datasets, and how Multi-touch Attribution (MTA) and incrementality measurement can help advertisers connect their TV investments with offline and online conversions to drive marketing efficiencies.