The ability to attribute TV ad spend for resulting conversions empowers marketers to accurately showcase performance of TV campaigns and use that measurement to optimize and scale. In this eBook, we help you navigate the world of TV attribution beyond vanity URLs and 1-800 call-in numbers.
By the end, you will be able to answer questions like:
– How does TV Attribution work?
– What are the signs that I need better answers on TV performance?
– What questions should I be asking my TV agency?
– What steps can I take for successful TV Attribution?