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Multitouch Attribution, Incrementality, and Optimization in Retail and CPG

Marketers are under increasing pressure to show that their work drives revenue and achieves business goals. But with mixed access to the right data, companies across verticals can struggle to accurately measure ROI. In this session, Conversion Logic’s Chief Client Officer, JP Pereira, will discuss measurement models and successes from its CPG and retail clients, how to elevate your measurement strategy, and what the future of multitouch attribution holds with the convergence of digital and TV.