Rise Interactive is a digital marketing agency specializing in media, analytics, and customer experience. Rise Interactive enables marketers to make smarter, data driven investment decisions.
A few years ago, the agency was looking for an attribution partner to help measure, analyze, and optimize their clients’ media spend. It was vital that the provider could easily integrate into their existing reporting framework with a user friendly dashboard, as well as provide consulting services to both the client and Rise.
Rise hired Conversion Logic to address these needs and they have been partnering together on multiple accounts. Rise Interactive has used Conversion Logic’s attribution models to analyze media performance, guide budget allocation, and optimize budgets both strategically and tactically.
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