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Multi-touch Attribution, Incrementality, and Optimization for Multi-channel Marketers

Hear from Academic Scholar and Professor of Marketing at the University of Chicago Booth School of Business, Sanjog Misra, and Conversion Logic’s Chief Client Officer, JP Pereira, as they discuss measurement models, how to elevate measurement strategies, and what the future of MTA holds with the convergence of digital and TV for multi-channel marketers.