Data Analytics, Data Measurement & Data-Driven Marketing Solutions

Cross-channel data measurement, attribution, and incrementality for better marketing decisions.

Unified Marketing Measurement

Solution

Accurate, actionable insights driven by advanced machine learning models.
  • Leverages the latest in sophisticated machine learning models to provide continuous data-driven alignment between MMM and MTA
  • Seamlessly combines insights from marketing mix models (MMM) and multi-touch attribution (MTA) in a single platform
  • Accounts for addressable media (linked to a particular individual) and non-addressable media (not linked to a particular individual) to provide user, household, and market-level insights

Marketing Mix Modeling (MMM)

Solution

Accurate forecasting and planning with strategic insights on market-level drivers of demand.
  • Marketing mix models identify causal relationships between business outcomes (e.g., brand metrics, new customers, transactions), marketing, and other demand drivers
  • Powered by advanced time-series cross-section (TSCS) regression models that quantify marketing’s impact and other drivers on key business outcomes
  • Enables channel impact measurement for TV, print, radio, out-of-home, sponsorships, digital, social and other channels

Digital Multi-Touch Attribution (MTA)

Solution

Precise, actionable insights at the speed and granularity of digital.
  • Connects all addressable media and consumer actions for customer journeys driving online and offline conversions
  • Uses advanced machine learning algorithms to build the most accurate multi-touch attribution models
  • Quantifies the incrementality of every touch point at the most detailed levels available
  • Measures media performance for expert-level budget allocation optimizations

TV Multi-Touch Attribution (MTA)

Solution

TV media performance insights, leveraging household-level datasets for ongoing planning and optimization.
  • Uses data from over 11 million opted-in smart TVs detailing commercials viewed and user content consumption
  • Assembles converting and non-converting paths at the household level to measure the true impact of TV advertising on conversions and does not rely on time-based correlation analysis alone, but actual observed consumer behaviors
  • Provides detailed insights on television effectiveness for better media planning and optimization
  • TV attribution offers the ability to optimize television for offline conversions, online conversions or both

Tech-Enabled Services

Our experienced team supports each customer from deployment to delivery. A combination of practical experience and technical acumen means that every customer receives the right support, at the right time, every time, for better data-driven marketing decisions.

Solutions Architecture + Integrations – We help you align your business measurement needs and the data required to support them. By architecting data integrations, setting up APIs, and more, our experts make sure that your data flows flawlessly so that your attribution efforts do too.

Strategic Support – Experienced attribution experts guide each customer from day one and help them understand their data analytics for informed decision-making. From defining your business requirements, to configuring the system, sharing best practices to training your team, we ensure that each customer is fully prepared for success.

Data-Driven Marketing Solutions at a Glance

Ready to Learn More?

Talk with our team about how a data analytics and data measurement solution can improve efficiency across all your marketing channels.