Analytics Driven Digital Marketing Agency Chooses XC Logic™ Platform for Actionable Attribution Insights and Real-Time Media Optimization
Conversion Logic, the media industry’s most accurate cross-channel attribution provider, and Rise Interactive, a leading digital marketing and analytics agency, announced today a partnership that will provide the industry’s most advanced attribution technology to marketers looking to Rise to accurately analyze, optimize, and predict the impact of marketing investments.
“Our data-driven approach to marketing requires a razor-sharp focus on client performance across all channels, so we can shift and reinvest budgets based on performance. Accurate attribution is critical to this process,” said Daniel Ripes, vice president of partnerships at Rise Interactive. “We’ve built a unique attribution practice based on insights from solutions like Conversion Logic’s XC Logic™ platform, which provides us, and our clients, with the most accurate analytics for media optimization.”
Built with the media practitioner in mind, Conversion Logic is the only attribution provider that utilizes the Ensemble Method, combining the traits of multiple established algorithms, always resulting in higher accuracy than any one model. The newly updated XC Logic™ platform provides a comprehensive unified view across all marketing channels. Conversion Logic is providing the experts at Rise with training and documentation to get the most out of the platform for Rise customers.
“CI pros must embrace analytics across the customer life cycle, providing real-time insights to develop relevant future interactions. Attribution tools are uniquely positioned to support real-time insights and action by linking key performance metrics and insights into media buying systems. Real-time capabilities empower marketers to make in-flight campaign changes to boost incremental return on marketing/advertising investment.”- Forrester, The State Of Cross-Channel Attribution Technologies 2015, March 9, 2015
Rise is one of the fastest growing companies in the digital media space and has received recognition from multiple industry organizations for explosive growth, excellence in digital marketing, and company culture. The company’s ‘Interactive Investment Management’ (IIM) philosophy, based off of financial service investment models, introduces the ability to allocate marketing dollars more effectively and enables marketers to shift budgets faster to maximize return on investments.
“Marketers have an endless number of ways to spend their budgets and constant pressure to report returns. Rise has built an impressive business helping customers understand how and where marketing dollars perform and optimizing the allocation for maximum efficiency and ROI,” said Trevor Testwuide, CEO of Conversion Logic. “By utilizing the XCLogic™ platform, the Rise attribution team can be confident that they are providing customers with marketing programs based on the most comprehensive and accurate indicators of media performance.”
About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.