Conversion Logic Selected by Social Gaming Network (SGN) as Media Attribution Platform
SGN Will Utilize Start-Up’s Real-Time, Cross Channel Attribution Platform to Measure Media Effectiveness in Driving Downloads of It’s Top-Selling Games
LOS ANGELES (September 16, 2015)–Marketwire-– Social Gaming Network (SGN) choses Conversion Logic, the media industry’s most intuitive cross-channel attribution platform for media attribution. SGN will leverage the Conversion Logic platform to measure the effectiveness of its media buys across the U.S., Canada, the U.K. and Australia in driving downloads of its top- selling Juice Jam and Cookie Jam games. Founded by Chris DeWolfe, who was previously the CEO and co-founder of MySpace, SGN has had more than 500 million installations of its games.
As the industry’s first real-time attribution provider, Conversion Logic brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real- time rather than days or weeks. Media channels SGN will be analyzing within the Conversion Logic platform, include, buys across mobile, social, display and offline inventory. Built with the media practitioner in mind, Conversion Logic is also the first to deploy an Ensemble Method of data analysis for media attribution. The Ensemble Method provides superior predictive accuracy through a “wisdom of crowds” approach that combines traits of multiple established algorithms rather than relying on a single algorithmic model.
“Conversion Logic has taken a different and smarter approach to attribution that focuses on serving up actionable results that allow us to optimize our media mix,” said Josh Brooks, SVP brand strategy & marketing at SGN. “I’m a big fan of their tech and what they are doing for us at SGN”
Since launch in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. The company’s media agnostic platform allows advertisers to analyze their entire media mix including display, search, social, mobile, online video, radio and TV to quickly identify where results are coming from.
“Advertisers that are waiting days if not weeks to determine the effectiveness of their media buys are leaving money on the table and ceding ground to more nimble competitors,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “We are excited to work with SGN and look forward to helping the company continue to grow its business.”
About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.