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Conversion Logic Extends Its Breakout Year of Growth with 3 New Executive Appointments

By October 26, 2017 November 12th, 2019 No Comments

Marketing Intelligence & Attribution Leader Names New Chief Client Officer, Chief Revenue Officer, and VP Marketing

LOS ANGELES, Oct. 25, 2017 /PRNewswire/ — Conversion Logic, the industry’s most innovative unified marketing attribution platform, today announced the appointment of three leadership positions: Juan Pablo Pereira has been appointed as Chief Client Officer, Matt Camassa has been named Chief Revenue Officer, and Tony Yang joins as the VP of Marketing.

Over the past nine months Conversion Logic has been able to attract and recruit top talent from other companies in the attribution space because of its unique approach to marketing measurement transparency, accuracy and speed to insights at scale. Forrester Research highlighted this commitment when they named Conversion Logic as a Breakout Vendor in Marketing Measurement and Optimization Solutions, this August.

“2017 has been a banner period for Conversion Logic,” said Brian Baumgart, Co-founder and CEO of Conversion Logic. “As consolidation in our space continues at a rapid pace, options for agnostic attribution solutions continue to shrink. In parallel the CMO’s appetite for (un-tethered) attribution analytics and a cross-channel marketing intelligence layer that can provide a holistic view of marketing continues to grow dramatically. By adding JP, Matt, and Tony to the team, we are continuing add the talent necessary to continue to execute on our vision of becoming the leading SaaS platform that solves for cross-channel marketing measurement, attribution and optimization – powered by the most advanced machine learning.”

Juan Pablo Pereira is joining Conversion Logic as Chief Client Officer. He has extensive experience managing account teams as well as analytical and consulting teams for firms offering services in marketing analytics, market research, and strategy consulting. JP was SVP at MarketShare/Neustar for six years, where he was responsible for the teams managing a number of global and domestic clients in technology, auto, retail, and Internet services.

Matt Camassa will assume the role of Chief Revenue Officer. His mission is to enrich the revenue lifecycle of existing and incoming clients. Matt comes to Conversion Logic after leading sales and development at TeleSign and other several successful startup exits. He brings 20 years of deep knowledge and experience scaling enterprise SaaS sales, support and marketing teams on a global scale.

Tony Yang comes to Conversion Logic from Mintigo, where he built, led, and scaled the demand generation and marketing operations functions for the B2B predictive analytics vendor. With 15 years of experience in enterprises as well as startups, Tony has been recognized in the B2B marketing community as a thought leader in areas such as Account Based Marketing. Tony will be leading the marketing function at Conversion Logic as the VP of Marketing.

About Conversion Logic
Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built for agility, innovation, and speed, our platform leverages the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at www.conversionlogic.com.