Digital Ad Pioneers Launch New Company – Conversion Logic
New Approach to Attribution Offers Deeper Insights Through Enhanced Data Science With a Concentrated Focus on Video
SANTA MONICA, California – August 14, 2014 – Conversion Logic, a company offering next generation advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched today in Santa Monica. Co-founders Trevor Testwuide (formerly of Visual IQ) and Alison Lohse (formerly of Visual IQ & Razorfish) created Conversion Logic as a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across video and other digital channels, and take action on those insights immediately to maximize their media investment.
“We created Conversion Logic to deliver on the market demand for consumable advanced attribution with a laser focus on informing cross platform video measurement and optimization,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “The company’s purpose is to drive deeper insights through advanced data science, and to inform our clients with the most intelligent, accurate and actionable video insights available on the market today.”
“The market is ripe for a video-centric attribution and analytics platform, and Trevor, Alison and the rest of Conversion Logic team have the talent and industry experience to deliver it,” said James Borow, CEO of SHIFT. “Conversion Logic will help marketers validate the media shift of investment towards online video.”
The Conversion Logic platform is built specifically with the advanced media specialist in mind. User level data is collected, analyzed and activated through a proprietary, scientific methodology that determines which video media dimensions will lead to conversion.
Conversion Logic technology empowers marketers to quickly and efficiently navigate the multi-channel advertising landscape and drive actionable insights that directly impact media buying decisions, resulting in higher ROAS (return on advertising spend) and customer engagement. The company offers a fresh approach to the challenge of media planning and buying for today’s data-driven marketer who is concerned with understanding the impact of video on their media mix.
Headquartered in Santa Monica, the Conversion Logic team is comprised of industry experts across strategy, digital media, data science, engineering and product who built the Conversion Logic platform from the ground up with innovation, efficiency and optimization in mind. Conversion Logic’s established engineers and data scientists are constantly iterating and improving its platform to make it the most high performing ad attribution and optimization platform available.
The Conversion Logic board includes Brian Baumgart, former CEO and founder of Gradient X (acquired by Amobee), Clark Landry, founder and Chairman of Shift, Kim Reed Perell, CEO of Adconion Direct (acquired by Amobee) and Evan Rifkin, founder of Burstly.
About Conversion Logic
Conversion Logic is a next generation adaptive, cross-channel attribution SaaS platform built for delivering timely video and digital media performance insights for brands, agencies and ad tech partners. Conversion Logic is empowering marketers to quickly and efficiently navigate the multi-channel advertising landscape and drive actionable insights that directly impact ad and media buying decisions, resulting in higher ROI and customer engagement. For more information please visit www.conversionlogic.com