The Holistic View of Consumer Demand
Marketers are overwhelmed with options, choosing channels, publishers, days, day parts, creative formats and audiences.
Using different channels also leads to a multitude of reports and metrics. Conversion Logic’s XC Logic® marketing analytics platform, connected to LiveRamp’s identity graph, helps understand what’s working.
- A single source of truth for all your strategic and tactical marketing planning and budgeting
- Uncover ways to cut waste, scale and establish testing structures
- Methodology that adapts to your organizations’ changing needs, be it conversion types, new channels, new geography or products
Download the resource to learn more about how Conversion Logic & LiveRamp work together.