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Research

8 Takeaways from IDG Connect’s Unified Analytics for Modern Marketing Webinar

Last month, we released a comprehensive report along with IDG Connect analyzing how marketers are measuring performance. The report contains results from a survey we conducted of 250 marketing professionals, offering a real-world glimpse into what’s working and what’s not.
We also hosted a webinar with IDG Connect’s Bob Johnson to get additional insight and color into our findings. You can listen to the complete recording here, but here are some of the highlights.

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