Conversion Logic’s XC LogicTM platform was selected the Best Marketing Analytics/Attribution Platform category for Digiday’s 2016 Signal Awards, largely due to the innovative work noted in Direct Marketer case study as follows.
We all know that measuring marketing and advertising efforts isn’t easy. It never has been – insert overused John Wanamaker quote here. But the recent proliferation of channels and devices has made marketing measurement exponentially more complex than ever before. Technology helps, and has tried to keep up, but having so many ways to measure so many components can also feel daunting at best, downright overwhelming at worst.
There is some great discussion coming out of Australia in the wake of ADMA Data Day. It’s always fun to see what other industry experts and professionals are saying about the marketing attribution space, but even better when it’s something I so wholeheartedly agree with.