Ellie Arbanas

The New Frontier for TV Impact Measurement Hear from Lauren Dickey, Director at Inscape Data, and JP Pereira, Chief Client Officer at Conversion Logic, as they discuss the advantages of...

Multi-touch Attribution, Incrementality, and Optimization for Multi-channel Marketers Hear from Academic Scholar and Professor of Marketing at the University of Chicago Booth School of Business, Sanjog Misra, and Conversion Logic’s...