Ellie Arbanas

The New Frontier for TV Impact Measurement Hear from Lauren Dickey, Director at Inscape Data, and JP Pereira, Chief Client Officer at Conversion Logic, as they discuss the advantages of...

Multi-touch Attribution, Incrementality, and Optimization for Multi-channel Marketers Hear from Academic Scholar and Professor of Marketing at the University of Chicago Booth School of Business, Sanjog Misra, and Conversion Logic’s...

The ultimate goal for any D2C marketer is to improve media performance while cutting waste and driving more revenue. In order to be successful, advertisers need visibility into the marketing...