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Conversion Logic Hires Dan Cox as Head of Product

Conversion Logic Hires Dan Cox as Head of Product



LOS ANGELES, CA (August, 25, 2015)–(BUSINESS WIRE)–Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today the hiring of Dan Cox to serve as head of product. Cox brings a breadth of experience in the technology, digital marketing and attribution arenas to the role and will be responsible for leading the product development roadmap and driving growth of the company’s attribution offerings. Conversion Logic’s SaaS platform brings a new approach to solving the complexities of cross-channel attribution, providing actionable intelligence in real-time rather than days or weeks.



Cox has extensive attribution and analytics experience, most recently serving as senior director of product management at MarketShare. In that role, he focused on product innovation for the company’s marketing attribution offerings. Earlier he served as president of content management systems (CMS) and publisher advertising solutions company Mediaphormedia, growing the business from inception to serving over 300 media company websites. In this role, he was responsible for pioneering new content and revenue models for the digital publishing industry. During this time he also served as a board member of Django Software Foundation, where he contributed to growing and sustaining the Django developer community, managing legal and intellectual property matters, and fundraising.



“Dan has had phenomenal success in leading development and spurring adoption of advanced software products in both the attribution and media industries,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “He has an in-depth understanding of the needs of marketers and is the ideal executive to lead and align our product development efforts to market expectations.”



Conversion Logic empowers marketers and media practitioners to make fast and accurate decisions when managing multi-channel campaigns, allowing them to quickly identify what combinations of strategies and tactics drive results. Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.



“Conversion Logic has significantly raised the bar for what advertisers can expect from their attribution provider, offering a powerful and intuitive platform designed with the media practitioner in mind,” said Cox. “I look forward to helping grow the platform’s capabilities as we continue to focus on delivering innovation to major brands and media agencies who demand the very best.”



About Conversion Logic

Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media-agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.


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Tapad and Conversion Logic Provide a Better Understanding of Customer Journey

Combined Technology Gives Marketers an Enhanced View of the Customer for Improved Planning, Targeting and Optimization



NEW YORK, July 12, 2016 — Tapad, the leader in cross-device marketing technology, today announced a partnership with Conversion Logic, the martech industry’s most accurate unified marketing attribution provider. Conversion Logic will incorporate unified cross-screen data from Tapad’s Device Graph™ to identify related devices and media exposures to enhance reporting on the path to conversion.



By connecting Conversion Logic’s proprietary Ensemble Method, which combines numerous state-of-the-art machine learning algorithms, tuned for each customer use-case for the most accurate results, with Tapad’s unified, cross-device technology, marketers will benefit from a highly scientific approach to assessing advertising effectiveness with full, comprehensive customer insights. Linking these technologies will increase marketers’ real-time ability to optimize brands’ marketing channel spend and creative at a more granular level.



During the past six months, Tapad has rapidly grown its data business, doubling the number of companies integrating the Device Graph™ into their platforms and growing the annualized revenue run rate by 210%. Tapad’s highly scalable, cross-device data has been confirmed by Nielsen to be very precise.



Tapad augments platforms’ and publishers’ tech stacks with additional scale and relevancy, granting advertisers amplified targeting and analysis options. The growth of the Device GraphTM has allowed Tapad to provide a growing network that benefits all partners with more efficient, effective consumer engagement.



“Combining highly accurate data from Tapad with our own user ID technology and understanding how devices may be related at an individual level provides additional visibility into the path to conversion,” said Alison Lohse, COO and co-founder of Conversion Logic. “The more we know about the customer journey, the more effective, efficient and customized marketers can be with marketing efforts. With Tapad, we have achieved a unified customer view that helps us piece together the purchase journey while preserving proven accuracy.”



“Conversion Logic’s Ensemble Method delivers singularly customized and precise results that are not just accurate, but actionable,” said Dave Fall, COO of Tapad. “The combination of powerful technology and a user-friendly interface, plus Tapad’s ability to only consider relevant and scalable components in the marketplace, creates a more concentrated and beneficial environment for both its partners and clients.”



About Tapad


Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data precision confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides a precise, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. Tapad’s numerous awards include: EY Entrepreneur of The Year (East Coast) 2014, among Forbes’ Most Promising Companies two year’s running, Deloitte’s Technology Fast 500, Crain’s Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award.



About Conversion Logic


Conversion Logic is the media industry’s most intuitive unified marketing analytics platform. Built from the ground up by a team of mar-tech veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel marketing campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.


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Conversion Logic to Provide Cross-Channel Analytics for Rise Interactive Attribution Practice

Analytics Driven Digital Marketing Agency Chooses XC Logic™ Platform for Actionable Attribution Insights and Real-Time Media Optimization




Conversion Logic, the media industry’s most accurate cross-channel attribution provider, and Rise Interactive, a leading digital marketing and analytics agency, announced today a partnership that will provide the industry’s most advanced attribution technology to marketers looking to Rise to accurately analyze, optimize, and predict the impact of marketing investments.


“Our data-driven approach to marketing requires a razor-sharp focus on client performance across all channels, so we can shift and reinvest budgets based on performance. Accurate attribution is critical to this process,” said Daniel Ripes, vice president of partnerships at Rise Interactive. “We’ve built a unique attribution practice based on insights from solutions like Conversion Logic’s XC Logic™ platform, which provides us, and our clients, with the most accurate analytics for media optimization.”


Built with the media practitioner in mind, Conversion Logic is the only attribution provider that utilizes the Ensemble Method, combining the traits of multiple established algorithms, always resulting in higher accuracy than any one model. The newly updated XC Logic™ platform provides a comprehensive unified view across all marketing channels. Conversion Logic is providing the experts at Rise with training and documentation to get the most out of the platform for Rise customers.


“CI pros must embrace analytics across the customer life cycle, providing real-time insights to develop relevant future interactions. Attribution tools are uniquely positioned to support real-time insights and action by linking key performance metrics and insights into media buying systems. Real-time capabilities empower marketers to make in-flight campaign changes to boost incremental return on marketing/advertising investment.”- Forrester, The State Of Cross-Channel Attribution Technologies 2015, March 9, 2015


Rise is one of the fastest growing companies in the digital media space and has received recognition from multiple industry organizations for explosive growth, excellence in digital marketing, and company culture. The company’s ‘Interactive Investment Management’ (IIM) philosophy, based off of financial service investment models, introduces the ability to allocate marketing dollars more effectively and enables marketers to shift budgets faster to maximize return on investments.


“Marketers have an endless number of ways to spend their budgets and constant pressure to report returns. Rise has built an impressive business helping customers understand how and where marketing dollars perform and optimizing the allocation for maximum efficiency and ROI,” said Trevor Testwuide, CEO of Conversion Logic. “By utilizing the XCLogic™ platform, the Rise attribution team can be confident that they are providing customers with marketing programs based on the most comprehensive and accurate indicators of media performance.”



About Conversion Logic



Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.

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78% of Marketers Plan to Add Cross-Channel Attribution over Next Two Years, IDG Survey Finds

Industry Survey Outlines Unifying Data and Staffing Realignment as Obstacles to Deploying Cross-Channel Measurement Analytics

LOS ANGELES-–The vast majority of marketing organizations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey conducted by IDG Connect.


The rapidly growing number of marketing channels, measurement systems, and processes are often spread across many disconnected tools, teams, and services, making it difficult for marketers to understand actual performance metrics across and between channels. Just 26 percent of organizations use more accurate statistical modeling and algorithms to calculate marketing impact, while 23 percent still rely on last-touch attribution, an outdated and misleading method of measuring performance. The need for staff training and realignment, as well as concerns about numerous data integrations and costs are the top reasons marketing leaders have not adopted more sophisticated methods.


“Almost 40 percent of marketers plan to use at least six channels to reach their target audience, and truly understanding ongoing performance requires timely integration of data from all of them,” said Bob Johnson, lead IDG Connect analyst on the survey of 250 enterprise and SMB marketing executives. “What we are seeing is that marketing appears ready to embrace a single source view to better measure and analyze key marketing performance indicators. A holistic cross-channel approach with a single solution is one way to address this need.”


The survey explored how marketers view attribution technology, the maturity of their measurement processes, and the challenges they face reporting results and identifying areas of improvement.


“While the need for cross-channel attribution has long been widely contemplated, and much field was plowed by first generation providers, attribution must be an integral part of a marketer’s technology stack and integrated with all data sources,” said Alison Lohse, COO and co-founder of Conversion Logic, the media industry’s most accurate unified marketing analytics provider and sponsor of the survey. “The results of this survey indicate marketers finally have confidence in their broader organization’s willingness to invest in smarter, unified cross-channel tools to measure performance of so many different channels and how they affect each other.”


Other key findings in the survey results include:


  • – Most marketers are using six or more different tools to collect performance data.
  • – 59% say data collection and centralization is their biggest challenge and half have concerns about accuracy.
  • – The main obstacles to greater adoption of cross-channel attribution are cost justification (70%), lack of appropriate skills on the marketing team (56%), and integration with existing measurement methods (48%).
  • – Marketers are looking for attribution systems that are easy to implement and use and provide actionable intelligence.


The survey digs deeper into what marketers need to overcome and what they desire in a unified marketing analytics solution. For more information and additional findings, download the research brief here: http://report.conversionlogic.com/idgconnect-survey-download/. IDG Connect and Conversion Logic will host a webinar on June 1 to discuss the challenges associated with unified measurement and how to determine if you have outgrown your current tools. Register today at http://report.conversionlogic.com/unified-marketing-measurement-webinar/.



About Conversion Logic


Conversion Logic is the media industry’s most intuitive unified marketing analytics platform. Built from the ground up by a team of mar-tech veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads, and media practitioners who need to make fast and accurate decisions in managing their multi-channel marketing campaigns around the world. Conversion Logic’s media-agnostic technology provides actionable insights in real time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective, and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.

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Conversion Logic Releases Attribution Platform Update with Comprehensive Cross-Channel Analytics in One Interface

New release ignites the XC Logic™ platform, leading unified insights into offline and digital media optimization

LOS ANGELES–(BUSINESS WIRE)–Conversion Logic, the media industry’s most accurate cross-channel attribution provider, announced today a significant update to the XC Logic™ Platform, designed to provide actionable insights for precise, real-time media optimization across channels. Enhancements include a new portfolio dashboard combining TV, digital and baseline metrics into one interface, an updated performance reporting toolset for analyzing data across a marketing organization, and a new ‘channel synergy’ report surfacing interaction effects across and between channels.


The channel synergy report answers commonly asked, yet difficult to answer questions about incrementality, like “what is the effect of TV on search?” and “how much impact does email have on display and affiliate channels?” While other attribution vendors typically provide a hard-to-interpret view of the data, XC Logic’s clean, simplified presentation provides deep insight into channel lift.


Conversion Logic also added new ways to slice and dice channel data and compare performance, with significant enhancements to its core performance measurement toolset, such as:


  • Time series and summary modes – Easily switch between viewing data in summary or at hour, week, month, or quarterly time periods with just the click of a button.
  • Metric selection – Easily switch between metrics, such as conversions, orders, revenue, leads or visits, from any page in the app.
  • Channel toggle – Discover and surface insights normally hidden in the details with selective show/hide and sorting filters designed to give full control over custom comparisons over time.
  • Unified cross-channel baseline – Offline and digital channels can now be viewed with a shared baseline, delivering precise, universal representation of non-media performance.

“In the complex world of cross-channel marketing, there is immense value in understanding the impact of every channel, across every device, at any point in time and in combination with all other touchpoints,” said Trevor Testwuide, CEO of Conversion Logic. “By allowing both offline and digital channels to share the same baseline and analytics throughout the UI, XC Logic™ provides media practitioners with the most accurate, comprehensive and easily interpreted true media performance.”


Built with the media practitioner in mind, Conversion Logic is the only attribution provider that utilizes the Ensemble Method of data analysis for cross-channel attribution. Rather than the common method of committing to a single algorithmic model, the Ensemble Method provides superior predictive accuracy by combining the traits of multiple established algorithms, always resulting in higher accuracy than any one algorithm.


Since launch, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. The company’s media-agnostic platform allows advertisers to analyze all their channels, including display, search, social, mobile, online video, radio and TV to quickly identify where results are coming from.



About Conversion Logic



Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.

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Conversion Logic Provides Detailed Performance Insights for Marvel Future Fight TV Campaign

Mobile Game Downloads Driven by Netmarble’s First US TV Ads Exceed Expectations for Top-Selling Global Developer and Publisher




LOS ANGELES--Conversion Logic, the media industry’s most accurate unified marketing analytics platform, announced today that Netmarble Games, one of the world’s top mobile game developers and publishers, relied on the XCLogic™ platform to provide informative insights from the Company’s first foray into U.S. TV advertising. Netmarble launched the popular Marvel Future Fight campaign to coincide with the release of the latest movie in the Marvel franchise, Captain America: Civil War, which premiered in U.S. theaters on May 6, 2016.


“Since this was our first experience running TV ads in this market, it was critical that we get a comprehensive breakdown of how the campaign performed across channels, shows and timeframes,” said Sam Nam, User Acquisition Lead at Netmarble Games. “The number of game installs and efficiency of the campaign execution exceeded our expectations. We have never had access to insights as granular as those provided by Conversion Logic, and the sophisticated tool will allow us to repeat and optimize this campaign success as we launch other titles to the U.S. market.”



The U.S. promotion of the popular Marvel title is representative of Netmarble’s focus on expanding its successful publishing operation to the Western market. Last year, Netmarble invested $130 Million in Social Gaming Network (SGN), the fastest growing U.S. mobile game studio, which also utilizes Conversion Logic’s unified marketing analytics to measure media effectiveness. The investment made Netmarble the largest shareholder in SGN and formed a strategic partnership designed to fuel global expansion for both companies.



“While TV has been around much longer than today’s vast number of digital channels, it is still one of the most expensive to buy and one of the most difficult to accurately measure and understand,” said Alison Lohse, COO of Conversion Logic. “Netmarble needed a very detailed understanding of how each investment performed in relation to actual game installs and we were able to deliver the data necessary for them to make confident, informed decisions for future TV campaigns.”



Following on the success of Netmarble’s first experience with the U.S. TV market, the Company plans to work with Conversion Logic on future title releases in the U.S. and potentially other markets around the globe.



Built with the media practitioner in mind, Conversion Logic is the only unified marketing analytics provider that utilizes the Ensemble Method, combining the traits of multiple established algorithms, always resulting in higher accuracy than any one model. The newly updated XC Logic™ platform provides a comprehensive unified view across all marketing channels. For more information, visit: www.conversionlogic.com.



About Conversion Logic



Conversion Logic is the media industry’s most intuitive unified marketing analytics platform. Built from the ground up by a team of mar-tech veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel marketing campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.



About Netmarble Games Corporation



Netmarble Games Corp. strives to enrich people’s lives by providing great games to global audiences. Based in Seoul, Korea, Netmarble Games Corp. has produced some of the most successful mobile games such as Marvel Future Fight, Seven Knights, Monster Taming, Raven, Everyone’s Marble, and the Magu Magu Series. The company has more than 2,500 employees worldwide, numerous studios and consistently ranks as a top developer and publisher in Asia and globally. Netmarble Games Corp. has a strategic partnership with CJ E&M Corporation, Asia’s largest entertainment company, Tencent Holdings, Asia’s largest internet company, and NCsoft, a prominent MMO company, as company shareholders. More information can be found at www.netmarble.com.

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Conversion Logic Extends Its Breakout Year of Growth with 3 New Executive Appointments

Marketing Intelligence & Attribution Leader Names New Chief Client Officer, Chief Revenue Officer, and VP Marketing



LOS ANGELES, Oct. 25, 2017 /PRNewswire/ — Conversion Logic, the industry’s most innovative unified marketing attribution platform, today announced the appointment of three leadership positions: Juan Pablo Pereira has been appointed as Chief Client Officer, Matt Camassa has been named Chief Revenue Officer, and Tony Yang joins as the VP of Marketing.



Over the past nine months Conversion Logic has been able to attract and recruit top talent from other companies in the attribution space because of its unique approach to marketing measurement transparency, accuracy and speed to insights at scale. Forrester Research highlighted this commitment when they named Conversion Logic as a Breakout Vendor in Marketing Measurement and Optimization Solutions, this August.



“2017 has been a banner period for Conversion Logic,” said Brian Baumgart, Co-founder and CEO of Conversion Logic. “As consolidation in our space continues at a rapid pace, options for agnostic attribution solutions continue to shrink. In parallel the CMO’s appetite for (un-tethered) attribution analytics and a cross-channel marketing intelligence layer that can provide a holistic view of marketing continues to grow dramatically. By adding JP, Matt, and Tony to the team, we are continuing add the talent necessary to continue to execute on our vision of becoming the leading SaaS platform that solves for cross-channel marketing measurement, attribution and optimization – powered by the most advanced machine learning.”



Juan Pablo Pereira is joining Conversion Logic as Chief Client Officer. He has extensive experience managing account teams as well as analytical and consulting teams for firms offering services in marketing analytics, market research, and strategy consulting. JP was SVP at MarketShare/Neustar for six years, where he was responsible for the teams managing a number of global and domestic clients in technology, auto, retail, and Internet services.



Matt Camassa will assume the role of Chief Revenue Officer. His mission is to enrich the revenue lifecycle of existing and incoming clients. Matt comes to Conversion Logic after leading sales and development at TeleSign and other several successful startup exits. He brings 20 years of deep knowledge and experience scaling enterprise SaaS sales, support and marketing teams on a global scale.



Tony Yang comes to Conversion Logic from Mintigo, where he built, led, and scaled the demand generation and marketing operations functions for the B2B predictive analytics vendor. With 15 years of experience in enterprises as well as startups, Tony has been recognized in the B2B marketing community as a thought leader in areas such as Account Based Marketing. Tony will be leading the marketing function at Conversion Logic as the VP of Marketing.



About Conversion Logic

Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built for agility, innovation, and speed, our platform leverages the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at www.conversionlogic.com.

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Conversion Logic Secures $9 Million in Series A Funding to Scale Machine Learning + Analytics Platform for Large B2C Marketers

Brands including Microsoft, ADT and Green Chef showcase demand for cloud-based cross-channel measurement, attribution, and optimization applications



LOS ANGELES – March 8, 2017 – Conversion Logic, the media industry’s most intuitive unified marketing analytics platform, today announced it has secured $9 million in Series A funding led by Pelion Venture Partners, with participation from Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen. Conversion Logic has raised $14.1 million to date, and will apply the new funds to expand its sales and marketing, data science and engineering efforts.



“With our platform marketers can make more efficient and intelligent media investments, as well as achieve advanced data governance, implementation, activation and accuracy,” said Brian Baumgart, co-founder and CEO of Conversion Logic. “We work with some of the largest global brands and our advanced enterprise analytics solution provides the intelligence layer needed to create a unified view across their data silos.”



With year-over-year bookings up 471%, the latest round of funding will be used to further sales, marketing and development of its enterprise software-as-a-service (SaaS) platform, and boost efforts across specific industries including automotive, home services and software. Powered by machine learning technologies, the platform provides cloud analytics applications for cross-channel attribution. Since its founding in 2014, Conversion Logic has worked with well-known brands such as ADT, Microsoft and many more. The platform provides these companies with a more sophisticated approach which improves cross-channel marketing efficiency by 30-50%.



“While CMOs continue to grapple with numerous adtech and martech silos, they are increasingly looking for a single source of truth to understand the efficacy of their marketing efforts,” added Baumgart. “The myriad of standards, channels, and walled gardens can make it an uphill battle to glean relevant, cross-channel actionable insights. Applying machine learning to the process can help Fortune 500 companies carve a path up that hill by optimizing their marketing programs holistically.”



A view across all offline and online marketing channels – through to conversion – is imperative to understand true ROI and to inform how and where to optimize and scale. The company’s Ensemble machine learning framework and proprietary methodology resonates with CMOs who are no longer willing to accept a “one size fits all” single algorithm approach.



“Conversion Logic’s data science driven platform provides the solution to the market’s most pressing challenges – analytics and applications for cross-channel attribution,” said Ben Dahl, Partner at Pelion Venture Partners. “The platform offers marketers clear visibility into what’s happening across all channels, and provides a portfolio view into synergy between stages of the customer path and relevant channels, as well as tactical insights to increase scale and cut waste.”




About Conversion Logic


Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built from the ground up for agility, innovation, and speed, Conversion Logic translates the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at www.conversionlogic.com.

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3 Day Blinds Chooses Conversion Logic to Deliver Actionable Marketing Data

3 Day Blinds Chooses Conversion Logic to Deliver Actionable Marketing Data
Leading window treatment retailer selects attribution vendor to quantify impact of online and offline marketing activities


LOS ANGELES (December 8, 2015) – Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today its selection by 3 Day Blinds as the company’s media attribution platform. 3 Day Blinds will utilize the Conversion Logic platform to identify which marketing channels work together to provide the greatest results, determine ROI on multi-million dollar media spend, and eliminate waste in their marketing programs.


As the industry’s first real-time attribution provider, Conversion Logic brings a new approach to solving the complexities of cross-channel attribution, providing actionable intelligence in real time. Using the Conversion Logic platform, 3 Day Blinds will quantify the impact that offline channels such as TV, radio, and direct mail have on online and call center appointment bookings. In addition, Conversion Logic allows 3 Day Blinds to account for nuances in geography, adjusting value attribution based on target markets to deliver more meaningful results.


“After a detailed competitive assessment, we chose Conversion Logic because of their experience in the market, superior science, and close, collaborative working relationship,” said Dan Williams, Chief Revenue Officer at 3 Day Blinds. “With Conversion Logic, we can go beyond last-click attribution to understand impact and lift across and between all of our advertising channels. They give us information that’s actionable, not just interesting.”


Built with the media practitioner in mind, Conversion Logic is the first to deploy an Ensemble Method of data analysis for media attribution. The Ensemble Method provides superior predictive accuracy through the “wisdom of crowds” approach that combines traits of multiple established algorithms rather than the common method of betting on a single algorithmic model.


Since launch in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. The company’s media-agnostic platform allows advertisers to analyze their entire media mix including display, search, social, mobile, online video, radio and TV to quickly identify where results are coming from.


“As the complexity of marketing programs grows, businesses need to understand more than ever how each channel impacts the others,” said Trevor Testwuide, CEO and co-founder of Conversion Logic.  “We’re looking forward to delivering 3 Day Blinds an attribution platform that empowers them to better understand the tactical nuances for each of their targeted geographies and make strategic media decisions for greater returns.”


About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform.  Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world.  Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments.  As an independent company, Conversion Logic is untethered from any media entity influence.  Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.


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Conversion Logic Selected by Social Gaming Network (SGN) as Media Attribution Platform

Conversion Logic Selected by Social Gaming Network (SGN) as Media Attribution Platform
SGN Will Utilize Start-Up’s Real-Time, Cross Channel Attribution Platform to Measure Media Effectiveness in Driving Downloads of It’s Top-Selling Games



LOS ANGELES (September 16, 2015) – Social Gaming Network (SGN) choses Conversion Logic, the media industry’s most intuitive cross-channel attribution platform for media attribution. SGN will leverage the Conversion Logic platform to measure the effectiveness of its media buys across the U.S., Canada, the U.K. and Australia in driving downloads of its top- selling Juice Jam and Cookie Jam games. Founded by Chris DeWolfe, who was previously the CEO and co-founder of MySpace, SGN has had more than 500 million installations of its games.



As the industry’s first real-time attribution provider, Conversion Logic brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real- time rather than days or weeks. Media channels SGN will be analyzing within the Conversion Logic platform, include, buys across mobile, social, display and offline inventory. Built with the media practitioner in mind, Conversion Logic is also the first to deploy an Ensemble Method of data analysis for media attribution. The Ensemble Method provides superior predictive accuracy through a “wisdom of crowds” approach that combines traits of multiple established algorithms rather than relying on a single algorithmic model.



“Conversion Logic has taken a different and smarter approach to attribution that focuses on serving up actionable results that allow us to optimize our media mix,” said Josh Brooks, SVP brand strategy & marketing at SGN. “I’m a big fan of their tech and what they are doing for us at SGN”



Since launch in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. The company’s media agnostic platform allows advertisers to analyze their entire media mix including display, search, social, mobile, online video, radio and TV to quickly identify where results are coming from.



“Advertisers that are waiting days if not weeks to determine the effectiveness of their media buys are leaving money on the table and ceding ground to more nimble competitors,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “We are excited to work with SGN and look forward to helping the company continue to grow its business.”



About Conversion Logic

Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.

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Conversion Logic Closes Record Quarter With New Clients and Strategic Partners, Adds NYC Office

Increasing Demand for Unified Cross-Channel Attribution Fuels Triple Digit Growth

LOS ANGELES (April 19, 2016) – Conversion Logic, the media industry’s most accurate unified marketing attribution provider, announced today the addition of several new clients and employees and a strategic partnership program to provide marketers best of breed technology and support for advanced attribution initiatives. New clients working with Conversion Logic to understand and optimize the business impact of marketing investments include online higher education provider, Pearson, mobile business application company, Sideline, HR solutions provider, TriNet, and YouFoodz, Australia’s popular fresh meal delivery service.


Among the 2016 new executive hires are two Regional VPs of Sales, Rafael Alfaro (East) and Chylin Canterbury (West), and Mariena Quintanilla, Director of Solutions Architecture.


Alfaro will head the new Conversion Logic New York location, bringing more than 15 years of experience developing large-scale digital and mobile advertising programs for Fortune 500 brands across a variety of categories. Most recently, Alfaro led tremendous revenue growth for 4INFO, a leader in the provision of mobile attribution and closed loop measurement. Canterbury has played an integral role in the growth and successful exit of multiple startups, most recently as a Sales Director for Adometry, an advanced attribution provider that was acquired by Google in 2014.


As Director of Solutions Architecture, Quintanilla works as the technical liaison for sales, identifying ideal integration paths for potential clients, so they can quickly benefit from the XC Logic™ attribution platform. Quintanilla is also responsible for business development and technical evaluation for strategic partnerships.


“The advertising and marketing tech industry has seen massive growth as organizations seek to unlock the power of data and scientific discoveries. Marketers want solutions that work well with and bring additional value across their entire technology stack,” said Quintanilla. ” They want solutions that provide actionable insights using the metrics that are relevant to their business and that take into account their marketing strategy and customers in whole.   We are bringing together all the critical components of an accurate, insightful and user friendly cross-channel attribution program and it’s really exciting.”


Conversion Logic currently has partnerships with industry leaders in multiple categories to help clients close the loop on optimization, speed implementation and integrate accurate data across an increasing number of marketing channels. Existing partnerships include: ad verification platforms (IAS), ad servers (Atlas, Google, Sizmek), BI platforms (Domo, Tableau), call tracking (Invoca), DMPs (Datalogix, LiveRamp), DSPs (TradeDesk, MediaMath), SEM platforms (Google, Kenshoo) and tag management providers (Signal, Tealium).


“Marketers are under pressure to prove the ROI of marketing investments, as well as run an efficient, highly optimized program. The rapidly increasing demand for unified cross-channel analytics suggests that they see a potential solution to this complex problem,” said Trevor Testwuide, CEO of Conversion Logic. “By collaborating and integrating with the industry’s top technology, services and agency partners we will increase and accelerate the significant value our customers get out of the XC Logic™ platform.”


Built with the media practitioner in mind, Conversion Logic is the only attribution provider that utilizes the Ensemble Method, combining the traits of multiple established algorithms, always resulting in higher accuracy than any one model. The newly updated XC Logic™ platform provides a comprehensive unified view across all marketing channels. For more information, visit: www.conversionlogic.com.


About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform.  Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world.  Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments.  As an independent company, Conversion Logic is untethered from any media entity influence.  Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.

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Conversion Logic’s Chief Data Scientist Jeong-Yoon Lee Snags Top Spot at Prestigious KDD Cup Data Mining Competition

Conversion Logic’s Chief Data Scientist Jeong-Yoon Lee Snags Top Spot at Prestigious KDD Cup Data Mining Competition
Lee’s Team “Intercontinental Ensemble” Finishes First Out of 821 Entrants to Claim $20,000 Prize


LOS ANGELES (August 19, 2015) – Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today that a team led by the company’s chief data scientist Jeong-Yoon Lee has captured the top spot at the prestigious KDD Cup data mining competition.  Conversion Logic principal scientist Mert Bay was another member of Lee’s winning “Intercontinental Ensemble” team which also included Andreas Toescher Michael Jahrer, Kohei Ozaki, Peng Yan, Song Chen, Tam T. Nguyen and Xiaocong Zhou.


Hosted by the Association for Computing Machinery’s (ACM) Special Interest Group on Knowledge Discovery and Data Mining (SIGKDD), the KDD Cup is an annual competition where hundreds of teams compete to develop solutions for a challenging and real-world data science problem.  This year’s challenge hosted by China’s Tsinghua University asked participating teams to predict the probability that a student enrolled in its XuetangX massive open online course (MOOC) would drop out of a class within 10 days.


Conversion Logic scientists Lee and Bay were able to predict dropouts with more than 90 percent predictive accuracy by utilizing the Ensemble Method of data analysis, which combines traits of established algorithms to provide superior accuracy. Conversion Logic applies a similar state-of-the-art approach to its cross channel attribution products, delivering higher quality results than single-algorithmic methods and providing unparalleled agility to adapt to the uniqueness of each client’s data.  Modeling the higher order interactions into an Ensemble Method provides better insight into how media touchpoints work together to effectively drive consumer behavior.


“Jeong and Mert are both world class data scientists and we are excited to congratulate them on their first place win in this year’s KDD Cup,” said Trevor Testwuide, CEO and co-founder of Conversion Logic.  “Their expertise in the data science competition space has been an added advantage in the development of Conversion Logic’s multi-algorithmic approach to media attribution, which provides accurate results more quickly than any other available solution.”


“Each year the KDD Cup recognizes the best talent in data science to accurately solve real world problems. With hundreds of teams participating, we are pleased to announce ‘Intercontinental Ensemble’ as the winner of this year’s challenge,” said Jie Tang, Professor at Tsinghua University and KDDCUP 2015 Co-Chair.


“By successfully fostering innovation and discovery in data science, the competition has attracted broad support from both industry and academia which rely on predictive analytics for a wide range of critical applications,” stated Ron Bekkerman the other KDD Cup 2015 Co-Chair, who selected the MOOC dropout challenge from the contest problem sets early in the year.


The Conversion Logic Attribution Platform brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real-time rather than days or weeks.  Advertisers can analyze their entire media mix including display, search, social, mobile, online video, radio and TV within the company’s media agnostic platform to quickly identify where results are coming from and then optimize their media to achieve the best performance.  Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.


About Conversion Logic

Conversion Logic is the media industry’s most intuitive cross-channel attribution platform.  Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world.  Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments.  As an independent company, Conversion Logic is untethered from any media entity influence.  Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.

 

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Conversion Logic Adds LiveRamp Data To Attribution Platform

Conversion Logic Partners with LiveRamp to Enhance Cross-Channel Attribution Capabilities
Partnership Integrates LiveRamp’s Data Onboarding and Cross-Device Recognition Technology into the Conversion Logic Media Attribution Platform



LOS ANGELES (July 21, 2015) – Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today a partnership with LiveRamp to integrate LiveRamp’s data onboarding service with exact one-to-one data matching capabilities directly into the Conversion Logic platform. The alliance also enhances Conversion Logic’s ability to recognize consumers across multiple devices, providing a more accurate view of consumer pathways as they access media on their PCs, smartphones and tablets as well as via TV and radio.



By tying attribution to anonymized consumers rather than devices, Conversion Logic clients will be able to more effectively optimize their efforts to the best performing media, driving an increase in ROI. Clients will also gain the ability to understand in real-time how attributed media channels are driving offline sales. The data integration process is powered by LiveRamp Connect, LiveRamp’s next generation data onboarding and connectivity service, which provides a seamless pathway for anonomizing client CRM and purchase data before matching to campaign data in the Conversion Logic platform.



“LiveRamp makes it easy to connect consumer activities across multiple devices to offline transactions in a privacy compliant way,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “With this data onboarded into the Conversion Logic platform, we’re able to provide a precise analysis of which ads and which ad combinations are driving the best online and offline results, allowing brands to quickly refine their marketing strategies to focus on the highest performing activities.”



The Conversion Logic SaaS platform brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real-time rather than in days or weeks.  Advertisers can analyze their entire media mix including display, search, social, mobile, online video, radio and TV within the company’s media agnostic platform to quickly identify where results are coming from and then optimize their campaigns to achieve the best performance.  Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.



“Cross-channel attribution has become a staple of the data-driven marketer’s toolkit,” said Travis May, President of LiveRamp. “We’re delighted to work with Conversion Logic to help marketers make critical decisions based on what truly impacts the bottom line,”



About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.



About LiveRamp
LiveRamp connects more than 130 marketing and media platforms.  By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.  LiveRamp is an Acxiom company. For more info, visit http://www.LiveRamp.com


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Conversion Logic Media Attribution Platform Exits Beta; Global Marketing Powerhouse Guthy-Renker Among Initial Clients

Conversion Logic Media Attribution Platform Exits Beta; Global Marketing Powerhouse Guthy-Renker Among Initial Clients 
Industry’s First Real Time, Cross-Channel Attribution Provider Enables Advertisers to Quickly and Powerfully Analyze Their Entire Media Mix including Television


LOS ANGELES (June 18, 2015) – Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today the end of its beta period and the general availability of its next generation media attribution offering to brands and media agencies in the U.S. and Europe.  Guthy-Renker, one of the world’s largest and most respected direct marketing companies, is among the platform’s initial clients.


The Conversion Logic SaaS platform brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real-time rather than days or weeks.  Advertisers can analyze their entire media mix including display, search, social, mobile, online video, radio and TV within the company’s media agnostic platform to quickly identify where results are coming from and then optimize their campaigns to achieve the best performance.  Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.


“Conversion Logic represents a smarter, more actionable way of deploying attribution with early clients seeing sharp performance gains from our real-time platform,” said Trevor Testwuide, CEO and co-founder of Conversion Logic.  “By making the attribution framework easier to implement and consume, we are empowering brands and media agencies to maximize their results with a SaaS tool that will net significant bottom line results.”


Since launching in selected release in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies.  Early users have achieved significant performance increases through Conversion Logic with one seasonal retailer cutting their cost per order (CPO) by 15 percent and another retail client boosting performance 30 percent by optimizing to a more effective media mix.



Developed by a team of attribution veterans and powered by leading data science and machine learning, brands and agencies can fully integrate existing media buying, data and marketing platforms through the Conversion Logic platform.


“What particularly impressed us about the Conversion Logic platform was the ability to quickly gain insight into the full impact of our digital spend,” said Scott Wilson, senior director, marketing and planning at Guthy-Renker. “The Conversion Logic team understands the needs of the media community and has developed a smarter, more useable paradigm for doing attribution.”


About Conversion Logic
Conversion Logic is the media industry’s most intuitive cross-channel attribution platform.  Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world.  Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments.  As an independent company, Conversion Logic is untethered from any media entity influence.  Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.


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Conversion Logic Applies Data Science To Video Ad Attribution

Digital Ad Pioneers Launch New Company – Conversion Logic



New approach to attribution offers deeper insights through enhanced data science with a concentrated focus on video



SANTA MONICA, California – August 14, 2014 – Conversion Logic, a company offering next generation advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched today in Santa Monica. Co-founders Trevor Testwuide (formerly of Visual IQ) and Alison Lohse (formerly of Visual IQ & Razorfish) created Conversion Logic as a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across video and other digital channels, and take action on those insights immediately to maximize their media investment.


“We created Conversion Logic to deliver on the market demand for consumable advanced attribution with a laser focus on informing cross platform video measurement and optimization,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “The company’s purpose is to drive deeper insights through advanced data science, and to inform our clients with the most intelligent, accurate and actionable video insights available on the market today.”


“The market is ripe for a video-centric attribution and analytics platform, and Trevor, Alison and the rest of Conversion Logic team have the talent and industry experience to deliver it,” said James Borow, CEO of SHIFT. “Conversion Logic will help marketers validate the media shift of investment towards online video.”


The Conversion Logic platform is built specifically with the advanced media specialist in mind. User level data is collected, analyzed and activated through a proprietary, scientific methodology that determines which video media dimensions will lead to conversion.


Conversion Logic technology empowers marketers to quickly and efficiently navigate the multi-channel advertising landscape and drive actionable insights that directly impact media buying decisions, resulting in higher ROAS (return on advertising spend) and customer engagement. The company offers a fresh approach to the challenge of media planning and buying for today’s data-driven marketer who is concerned with understanding the impact of video on their media mix.


Headquartered in Santa Monica, the Conversion Logic team is comprised of industry experts across strategy, digital media, data science, engineering and product who built the Conversion Logic platform from the ground up with innovation, efficiency and optimization in mind. Conversion Logic’s established engineers and data scientists are constantly iterating and improving its platform to make it the most high performing ad attribution and optimization platform available.


The Conversion Logic board includes Brian Baumgart, former CEO and founder of Gradient X (acquired by Amobee), Clark Landry, founder and Chairman of Shift, Kim Reed Perell, CEO of Adconion Direct (acquired by Amobee) and Evan Rifkin, founder of Burstly.


About Conversion Logic

Conversion Logic is a next generation adaptive, cross-channel attribution SaaS platform built for delivering timely video and digital media performance insights for brands, agencies and ad tech partners. Conversion Logic is empowering marketers to quickly and efficiently navigate the multi-channel advertising landscape and drive actionable insights that directly impact ad and media buying decisions, resulting in higher ROI and customer engagement. For more information please visit www.conversionlogic.com


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Conversion Logic Named a ‘Breakout Vendor’ in Marketing Measurement and Optimization Solutions

LOS ANGELES, Sept. 13, 2017 — Conversion Logic, the intelligence layer for cross-channel attribution, has been designated a breakout vendor by Forrester for marketing measurement and optimization solutions. Forrester named Conversion Logic as one of the two companies that should be on B2C marketers’ radar in its recent report, ”
Breakout Vendors: Marketing Measurement and Optimization Solutions.

According to the report, marketers are demanding measurement solutions that can quickly access marketing performance insights and uncover customer behaviors. Marketing measurement and optimization solutions help B2C marketers analyze complex initiatives and plan future investments.

The report noted Conversion Logic as one of the two vendors, changing the measurement game and provides an overview and analysis of the XC Logic® platform’s capabilities and industry-leading machine learning framework. XC Logic® supports an ensemble of algorithms to deliver incredibly complex cross-channel marketing analytics. With it, marketers can measure, predict, and analyze impact across both online and offline media and conversion channels.

Conversion Logic’s machine learning approach streams marketing and media data through hundreds of algorithm combinations. It then combines results to give marketers the most accurate, granular view of impact, and delivers predictive capabilities to better inform future and in-flight investment strategies. In addition, clients using XC Logic® identify opportunities to improve effectiveness and efficiency across digital and linear media, and understand how customer journey, personalization and segmentation impact incremental lift.

Industries where Conversion Logic has established a strong presence include; automotive, telecom, retail and eCommerce. Forrester noted that Conversion Logic is looking at growth opportunities in CPG and financial services. Forrester’s profile also covered Conversion Logic’s roadmap, which involves a plan to focus on collaboration capabilities, more advanced reporting, and even deeper cross-channel and long-term impact.

“Marketers need machine learning and analytics capabilities in their hands for greater intelligence across their AdTech and MarTech silos – not just another tool,” said Brian Baumgart, CEO and co-founder of Conversion Logic. “We pride ourselves on our ability to provide a holistic view across digital and traditional channels like TV and radio, as well as both online and offline conversion channels, to optimize and scale our clients’ cross-channel marketing strategies. We think this recognition by Forrester is excellent validation of that vision.”

About Conversion Logic

Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built from the ground up for agility, innovation, and speed, Conversion Logic translates the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at www.conversionlogic.com.

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Predictive modeling: why the “who” is just as important as the “how”

There is significant debate in the data science community around the most important ingredients for attaining accurate results from predictive models. Some claim that it’s all about the quality and/or quantity of data, that you need a certain size data set (typically large) of a particular quality (typically very good) in order to get meaningful outputs. Others focus more on the models themselves, debating the merits of different single models – deep learning, gradient boosting machine, Gaussian process, etc. – versus a combined approach like the Ensemble Method.

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8 Takeaways from IDG Connect’s Unified Analytics for Modern Marketing Webinar

Last month, we released a comprehensive report along with IDG Connect analyzing how marketers are measuring performance. The report contains results from a survey we conducted of 250 marketing professionals, offering a real-world glimpse into what’s working and what’s not.
We also hosted a webinar with IDG Connect’s Bob Johnson to get additional insight and color into our findings. You can listen to the complete recording here, but here are some of the highlights.

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Netmarble measures TV attribution more accurately with Conversion Logic

TV remains notoriously hard for advertisers to accurately attribute value to online conversions, mobile downloads and other digital actions. It has been predominantly considered an upper funnel or brand awareness channel. Unlike digital channels, often there is no traceable journey to conversion. That means that one of the most expensive channels is also the toughest to measure and quantify ROI.

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The Secret to User-Centric Marketing Attribution

Elsewhere in marketing, the user is front and centre. User experience, customer engagement, outside-in marketing – all are buzzwords that remind us that we’re selling to real people, not robots. Yet, an equal and opposite force is also at work. Alongside discussions of UX and CX, marketers drive towards increased automation, programmatic strategies, and measurement derived from mind-bendingly complex algorithms. Attribution typically operates in this latter paradigm.

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TV Effectiveness Analysis is Incomplete Without Ad-stock Consideration

Your media team negotiated a great deal for prime time spots in major channels. But you are not a direct response marketer with a “1800 number, order now” call to action, nor can you just include it in your branding efforts with less stringent ROI expectations. It would be great to have numbers to share with the SEM team to demonstrate that TV is also responsible for the spike in search. Those numbers don’t exist within your BI tool, website analytics tool, marketing automation/analytics tool or within silo-ed channel performance tools. The question your left with is how do I create accountability for my TV spend, understand channel lift and TV’s short and longer term impact on my business?

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4 Must-Have Data Points for Successful Marketing Attribution

We are flooded with data. Each of the many tools in our martech, adtech, and overall technology stacks gives us a myriad of information to work with – and the number of tools that we use continues to grow. This is a blessing and a curse. We now have the data we need to understand precisely how our efforts perform. But without some parameters around that data, it’s hard to find the signal through the noise.

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How to Connect the Dots Across Your MarTech Stack

At last count – and this was almost a year ago – there were 3,874 marketing technology solutions on the market. I explored some of these in my last post, but it’s obviously impossible to sum up almost 4,000 tech offerings in one article. The breadth and scale of the relatively nascent MarTech industry is impressive, by equal turns inspiring and bewildering. What it’s not, at least to CMOs and other marketing leaders, is surprising. You know how much MarTech is out there, because there’s a good chance that you’ve been part of its explosion.

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The results are in: IDG survey reveals how today’s marketers measure their most critical KPIs

We all know that measuring marketing and advertising efforts isn’t easy. It never has been – insert overused John Wanamaker quote here. But the recent proliferation of channels and devices has made marketing measurement exponentially more complex than ever before. Technology helps, and has tried to keep up, but having so many ways to measure so many components can also feel daunting at best, downright overwhelming at worst.

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In Praise of the Media Planner: Why Attribution Tools Should Be Built for the People Who Actually Use Them

When marketing attribution hit the mainstream five years ago, it seemed like an answer to marketers’ prayers. Finally: a data-driven way to go beyond last-click models and truly give credit where credit is due across the cross-channel landscape. Attribution complements MMM (marketing mix modeling) with the power of big data and real-time analysis, providing insight into each touch of the conversion funnel in seconds instead of weeks. For direct response marketers, this is a slam dunk: in the post-800 number days, understanding purchase path to conversion is critical.

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In Search of Conversions: 6 Ways Performance Marketing Is Like Football

A strange thought struck me as I watched the Super Bowl yesterday: football and attribution have a lot in common.
In both scenarios, a highly trained team of professionals executes a series of intricate plays in pursuit of a singular goal: conversions. When played well, football games and marketing campaigns connect to their respective audiences emotionally, and, more cynically, inspire them to open their wallets.

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