Highly accurate, predictive models capture complex human behaviors, analyze the incremental impact of customer journey touchpoints, and identify which marketing activities most influence results.
How We Help Our Customers
Our customers achieve ROI increases of 30-50% on average with the XC Logic® Platform.
Marketing Mix Modeling
Discover media’s true contribution to business outcomes, such as sales or store traffic, using internal and external drivers. Determine what really drives impact across products and lines of business.
Digital Multi-Touch Attribution (MTA)
Gain deep, actionable insights from touchpoint and user level analysis across the customer journey. View and compare credit with both incremental and full credit attribution models.
Multi-touch Attribution for TV
Leverage household and impression level TV data for precise, granular television advertising performance results on conversions. Simulate and optimize in-flight campaigns.
Consolidate all sales & marketing data from disparate silos for consistent insights across the organization.
Unified Marketing Measurement
Leverage integrated MMM + MTA models to measure diverse marketing investments more accurately and consistently.
Plan, Simulate & Optimization
Gain both high-level and granular media performance insights, and make confident strategic and tactical budget adjustments for maximized results.
The Conversion Logic Difference
Conversion Logic's marketing analytics platform leverages best-in-market technology and science to provide timely and actionable customized insights for performance and brand marketers.
Our identity solution creates a single view of the consumer and households across all ID’s, cookies, and devices, and is leveraged by LiveRamp, the leading identity service for real-time identity resolution.
Our full-credit measurement models assign highly accurate, fractional credit to each touchpoint’s contribution along the customer journey resulting in a complete-credit view of media performance.
Our incrementality measurement models surface touchpoint-level incremental marketing impact, giving visibility into who is more likely to be influenced by an ad versus those who are naturally inclined to convert.
Independent from any media and data company for objective results.
Over 250+ automated integrations across the AdTech and MarTech landscapes to quickly unify each customer’s unique stack, resulting in faster time to insights.
Marketers are overwhelmed with options, channels, publishers, days, day parts, creative formats; the list is endless. Utilizing multiple channels also leads to a multitude of reports and metrics. Conversion Logic’s XC Logic® marketing analytics platform helps understand what’s working.
- A single source of truth for all your strategic and tactical marketing planning and budgeting
- Easy to use, intuitive user interface for effective reporting and in-flight optimization
- Uncover ways to cut waste, scale and establish testing structures with support from an experienced team
- Methodology that adapts to your organizations’ changing needs, be it seasonality effects, new geography or products
Media practitioners rely on a number of tools to help their clients be successful. They have to sift through massive amounts of data in multiple formats for reporting and to find meaningful insights. Conversion Logic’s XC Logic® Platform provides actionable insights to make in-flight optimization possible.
- Cross-channel reports mapped to the most important business Key Performance Indicators of your clients
- Channel dashboards providing tactical insights at the lowest level of granularity
- Leverage impactful attribution insights to add value to client relationships and their transformation
- Closed loop integration with your media buying programmatic platforms to automate optimization
“After a detailed competitive assessment, we chose Conversion Logic because of their experience in the market, superior science, and close, collaborative working relationship. With Conversion Logic, we can go beyond last-click attribution to understand impact and lift across and between all of our advertising channels. They give us information that’s actionable, not just interesting.”Chief Revenue Officer - Major Direct-to-Consumer Window Treatment Company
“What particularly impressed us about the Conversion Logic platform was the ability to quickly gain insight into the full impact of our digital spend. The Conversion Logic team understands the needs of the media community and has developed a smarter, more useable paradigm for doing attribution.”Senior Director, Marketing and Planning - Leading Direct-to-Consumer CPG Company
“Conversion Logic has taken a different and smarter approach to attribution that focuses on serving up actionable results that allow us to optimize our media spend. I’m a big fan of their tech and their ability to deliver insights quickly to help us continue to stand out in the fast-moving mobile space.”Brand Strategy & Marketing - Supreme Mobile Game Developer